More Reflections (Frog Baby / “January” / Film Festivals / “No Deposit, No Return”)
It’s been a few days since the rejection of our film.
I’ve calmed down, since; had my conniptions about the ridiculousness of the judging criteria, and the mediocrity of some of the films that made it in. Some of this scathing incredulousness will probably still make it into this post, because I see many flaws in the way that this “festival” has been conducted. To be clear, I am at terms with the fact that “January” wasn’t right for the Frog Baby Film Festival. The remainder of this post will detail a philosophy that I’ve had reinforced over the past week, along with some of my issues with the festival itself.
I’ve come to the conclusion that the disparity between myself and the judges from the Telecommunications Department stems from a difference in philosophy regarding what is fundamentally important in film, or any narrative medium. While the Telecommunications Department seems focused on technical specifications and regurgitating the same commerciality being replicated again and again in Hollywood, I am focused on three main things: plot, character, and theme.
There’s a concept my Directing professor has told us about, that of “No deposit, no return.” Basically, this can be summarized by analyzing an audience’s reaction to a piece of work. Audiences will either leave, discussing the deeper implications of the piece, and it will stick with them for longer than until they get to their restaurant and start talking about other things. “No deposit, no return,” comes into play when discussing the opposite of this. Basically, in this scenario, the play/film/whatever might be perfectly fun and light—a “popcorn” movie or similar fare—but twenty minutes afterwards, the audiences are only talking about, “Oh, that was really funny.” “That one actor was pretty good.” “Where are we going to eat?” The audience has invested nothing of themselves into the work (no deposit) and has gotten nothing from it, too (no return).
I appreciate “No deposit, no return” films and plays just fine. I understand that not everybody wants to be challenged or think hard after watching a film. But I also understand that films that aren’t “No deposit, no return” tend to have greater emphasis placed on character development, plot, and theme. Thus, these are the films I gravitate to, and want to be involved with, because the fact of the matter is that no level of production value will excuse poor writing, acting, or directing.
All of these ideas were reinforced when I received the four judges’ ballots for my film.
We were judged on the following criteria, on a scale of 1-5. The category is written, with our scores from each judge marked next to them.
Camera Work 4 , 5 , 3 , 3
Lighting 3 , 4 , 2 , 3
Audio 4 , 4 , 3 , 3
Editing 4 , 5 , 3 , 4
Original Story 4 , 4 , 3 , 4
Creativity (use of all these elements pertaining to the story in a unique way) 4 , 4 , 2 , 3
We totalled up and averaged these scores to determine the percentages for each element, as determined by the judges’ panel.
Camera Work: 75%
Lighting: 60%
Audio: 70%
Editing: 80%
Original Story: 75%
Creativity: 65%
The judges were also prompted to “PLEASE WRITE COMMENTS ON THE BACK” of their ballots. Of the four judges, only two wrote comments. The following quotes are two of the judges’ feedback on our film:
“This is pretty good.”
“Mostly excellent production value.”
“Focus issues in spots.”
“Drags a bit here and there.”
“It’s an interesting idea that’s a little hard to stick with.”
Awesome. Now I have some information from the “professionals” in this field on campus on how to improve my filmmaking endeavors.
Oh, wait, was my film being evaluated as a narrative story, a work of art, or was it being evaluated for technical prowess and production value? Wait a second, production value? Student films and production value certainly don’t go hand in hand, in my book. But then again, I’m not in the TCOM department, so what do I know?
One more thing, and this is the thing that really pisses me off, because this is the thing that leaves me certain that this disparity in philosophies will be the number one reason my work while in college won’t be recognized by those in the department whose opinions are supposed to hold merit. We were not evaluated on acting, writing, or directing.
Wait, what?
We were not evaluated on acting, writing, or directing.
Lemme do a quick search…oh, yes. These are the awards given out at last year’s Frog Baby Film Festival, as according to WeLoveTCOM.com:

Wait a second….Best Actor? Best Actress? Best Director? Best Screenplay?
These aren’t the awards that any of the films that made it into the festival were judged on. These weren’t in the judges’ criteria… If anything, the only awards that can be given out should be for “Camera Work,” “Lighting,” “Audio,” “Editing,” “Original Story,” and “Most Creative.” The films that made it into the festival weren’t judged for anything else, and weren’t compared to the other 50 submissions in this capacity, so why should their merit on pure production value be what pole-vaults them into the arena to duke it out for awards they aren’t necessarily even deserving of?
I am no longer associating myself with any on-campus festival or film event, after this experience. One of the most important things in my work is to collaborate with people who share my philosophies on creativity, film, story, and character, and as it appears that these ideas are rarely even associated with any events put on by the TCOM department or Cardinal Filmworks, I am going to stick to avoiding “No deposit, no return” films, in search of pursuing honesty in my work.
As far as January goes, the remainder of this incredibly-hectic week will be spent polishing it up and readying it for submission to other film festivals, including Heartland, the Indianpolis International Film Festival, the Austin Film Festival, the Chicago International Film Festival, and the Fort Lauderdale International Film Festival.
Wish us luck, and I’m sure you’ll be hearing from me soon!
LOVE,
BRENT










